Rilakkuma, Honeymaru, Birduyen & More! by AQI for 2023-2024 @Toy Fair 2023

Watch it on Youtube: https://youtu.be/3-BhQ_6IOJA


Directed & produced by Young Jeohn

AQI (Aliquantum International) makes and distributes well loved brands like Rilakkuma and San-X (Hello Kitty) products.

They show new products for 2023-2024, including a new line from the designer birduyen, whose flowery and nature-inspired designs capture hearts and imaginations.

This is also the first time we've seen AQI's own design in their Honeymaru line, with a super soft mochi plush that you can push and pull on, almost like squeezing a child's cheeks in an adorable, anime sort of way.

They also have a partnership with the Smithsonian for animal plush with information tags about the animal and its ecology. I guess it's not a bad thing to learn about the creatures we share the planet with while sharing a hug with it, right?

More Info: https://jellybeet.com
Event: Toy Fair (Oct 2023)